Tuesday, 2 September 2014

W7 Cosmetics - "Captain" Foundation Review

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Love: The lasting power on its own, Lovely smell, Great colour, Covers blemishes, Natural look, The price, The packaging
Negatives: Nothing major just how quickly it dries so you have to blend fast


Hi fab things,
I discovered the W7 Cosmetic brand a few months ago, around April or May and my love for the brand has continued to grow ever since. So the next few blogs will be dedicated to the W7 Cosmetic range. I’m very excited to share some of my thoughts and favourite bits from the brand.

A little history about the brand itself, according to the W7 website http://www.w7cosmetics.co.uk/ it was set up in 2002 by two young entrepreneurial men from West London and their aim for the product – “that every woman should have access to an extensive range of high quality cosmetics at an affordable price” and that is personally what I am, and every other girl out there is always on the lookout for. I love brands such as MAC and Lancome but they can be expensive especially for students so it is always great to find a brand that is up there with well-known brands but half the price. It is fantastic especially if you are on a budget.

The first W7 product I’m going to review is “Captain” Matte Foundation. There are five colours in the range – Rich Tan; Sand Beige; Natural Beige; Natural Tan; True Beige. 


The colour I got is natural beige as it was the middle of the summer and I felt it would go well with my subtle tan so I thought I would give it a go. The key to using this foundation is to make sure you have moisturised and used a good primer; I will also go through some of my favourite primers in the next few blogs. With this foundation it is a good idea to put on one layer and then from there build it up bit by bit. It sets very quickly so blending must be done straight away. I will say if you have paler skin but would like to try this foundation – purchase the lightest shade which would be Natural Beige and mix in with a lighter foundation. In general, if you’re unsure of what foundation to go for, definitely ask for a sample from the pharmacy – they will have no problem with that.